Job Description

Compensation and Benefits:

• Competitive Pay. Chain Sales receive a set salary plus bonuses!
• Monthly, Tri-Annual, and Annual Bonuses. 
• Mileage and Cell Reimbursement.  We offer a mileage and cellphone reimbursements. 
• Amazing Benefits. We have 3 different medical plans you can choose from starting out at $0/ month as well as a generous 401(k) plan with company match.  We also offer vision, dental, life insurance and more.
• Product Discounts. We offer generous employee discounts on product purchases.

What you will do as a Chain Sales Representative:  

• Customer Relations - establish and develop rapport with all customers.
• Business Development - sell new items, brand extensions, ad features, displays, and promotions to off-premise accounts. 
• Ordering - use route accounting systems and eoStar to complete inventory and create orders. 
• Account Maintenance - make sure account shelves and back rooms are orderly and organized. 
• Quality Assurance - maintain acceptable quality ratings. 
• Monthly Market Plan - Effectively pre-plan upcoming month. 
• Displays - place and maintain appropriate number, positions, and size of displays. 
• Teamwork - participate in weekly sales meetings and effectively communicate with the Team Leader and drivers. 

Meet with us if you have:

• Attained a four-year college or university program certificate; or two to four years related experience and/or training; or equivalent combination of education and experience.
• Computer and software skills.
• Ability to calculate figures and amounts such as discounts, profit margins and percentages.
• Ability to effectively present information and respond to questions from managers, customers, and the general public.
• Can work and make decisions effectively in an environment in which situations can arise and change quickly.
• Can solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to obtain a Michigan Liquor Control License.
• Ability to hold a valid Michigan driver’s license and proper automotive insurance for a personal vehicle.  

Physical Demands:  

• Able to adjust and move products weighing up to 165 lbs. (a keg) as needed.
• Able to bend and lift products up to 50lbs. (cases of beer and wine) often.  
• Be able to see products and discern dissimilar colors and numbers. 
• Must be able to communicate effectively with customers, supervisors and co-workers. 
• Ability to stand, walk and move in and out of a vehicle throughout the day.  

About Alliance Beverage:

Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, decided a change was in order; they moved to the Grand Rapids area, where Larry founded Kent Beverage.

Detroit native Tim Sullivan, along with his brother Mike, founded Sullivan Brothers Construction on the east side of the state. However, after seeing his friends thrive in the beer distribution business, Tim decided to make a change, purchasing Grand Rapids' B&B Beer in 1977.

Both companies grew and flourished, passing from one generation to the next, each strengthening its roots in Michigan. Eventually, over a shared pint, the Gary and Sullivan families envisioned a stronger future together. On May 13, 2013, Kent Beverage and B&B Beer merged, forming Alliance Beverage—a company committed to being the “Preferred Distributor” for everyone it interacts with.

From day one, Alliance has prioritized recruiting top talent and upholding the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, we continually seek to create positive and lasting relationships.

Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan. With three distribution centers and six sales offices, our team members are not just employees—they’re neighbors who are actively involved in the communities they serve.

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